COVID-19 presents unique challenges for news industry

As the novel COVID-19 pandemic continues to upend life and business around the globe, countless industries are struggling to adjust how they operate in unprecedented circumstances. The media industry finds itself in a similar ...

How successful are retailer-themed super saver events?

Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers.

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