Someone who is in a mall or near a favorite restaurant might get a message on their cellphone about a sale at a store or specials on the menu. Or they could be alerted that their child has left the school grounds.
Software
Jan 5, 2012
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When you think about trade and market relationships, you might think about brokers yelling at each other on the floor of a stock exchange on Wall Street. But it seems one of the basic functions of a free market is quietly ...
Ecology
Jun 29, 2021
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Ads can communicate their main message in as little as a tenth of a second, helped by color, according to a new study published in Marketing Science, a publication of the Institute for Operations Research and the Management ...
Economics & Business
Dec 10, 2014
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(AP)—Small is big for Murata: The Japanese electronics maker has developed the world's tiniest version of a component known as the capacitor. And that's potentially big business.
Business
Sep 5, 2012
5
0
Just when Intel Corp. finally is making real progress in the desperate push to get its chips into smartphones and tablets, the tech titan finds itself in a Catch-22.
Hardware
Jul 10, 2013
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With Apple expected to unveil the next version of the iPad early next month, I worry that I'll feel like a kid on Christmas who weeks before found the unwrapped presents hidden in the closet.
Consumer & Gadgets
Feb 23, 2012
6
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Some of chip colossus Intel's biggest customers and partners are exploring a competing microprocessor design, signaling the start of a much-anticipated tech donnybrook that analysts say could trigger a dramatic shift in the ...
Electronics & Semiconductors
Jul 17, 2012
1
0
(PhysOrg.com) -- With the election cycle now underway, many Americans will be responding to political polls about who they support in the races for president and other offices. But can the poll questions themselves influence ...
Social Sciences
Sep 20, 2011
1
0
Most consumers have experienced online ads so garish, loud, or aggravating that they can't possibly be ignored. But a new study in the Journal of Marketing Research suggests that this way of forcing customer's attention may ...
Economics & Business
Dec 9, 2014
0
0
A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Economics & Business
Mar 20, 2015
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