The Prime Minister of Canada, Justin Trudeau, spoke out clearly in favour of legalizing marijuana during the election campaign that brought him to power on October 19. Professor Serge Brochu of University of Montreal's School ...
Social Sciences
Nov 10, 2015
2
133
Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store and the Internet rather than the store alone. However, this strategy requires a well-honed ...
Economics & Business
Sep 25, 2015
0
7
New research from the University of Kent suggests the fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns.
Economics & Business
May 13, 2015
1
19
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
Economics & Business
May 7, 2015
0
15
US telecom giant Verizon has agreed to pay a $7.4 million fine to settle a probe into its privacy practices, including accessing customer data for marketing purposes, officials said Wednesday.
Telecom
Sep 3, 2014
0
0
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Social Sciences
Apr 15, 2014
0
0
The E-Trade baby will finally stop talking.
Business
Mar 21, 2014
0
0
Athletes who fail to clinch gold at the 2014 Sochi Winter Olympics can take home something else: a $900 smartphone from Samsung.
Consumer & Gadgets
Oct 23, 2013
0
0
I'm a middle-aged guy who lives in a house that was built more than 50 years ago. I'm married, have a white-collar job and sometimes read financial newsletters for fun.
Internet
Sep 11, 2013
1
0
Chances are you've never heard of Alliance Data Systems Corp. But it's probably heard about you. Every time you swipe a credit card, your purchase is captured by a database somewhere. The question is: Who's holding that information ...
Internet
Aug 7, 2013
0
0
