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Strategies for Retailers Fighting Price Wars

(PhysOrg.com) -- All retail companies want to maximize their profits, while at the same time maintaining high market share compared with their competitors. One way to do this is by promising to offer the lowest prices in ...

Why are workers getting smaller pieces of the pie?

It's one of the biggest economic changes in recent decades: Workers get a smaller slice of company revenue, while a larger share is paid to capital owners and distributed as profits. Or, as economists like to say, there has ...

LG unveils smartphone with dual display, improved camera

South Korean smartphone maker LG Electronics Inc. unveiled a new smartphone Thursday with an additional screen and a camera that can capture a wider scene when taking a selfie, hoping to arrest a slide in its market share.

Five companies control more than half of academic publishing

A study at the University of Montreal shows that the market share of the five largest research publishing houses reached 50% in 2006, rising, thanks to mergers and acquisitions, from 30% in 1996 and only 20% in 1973. "Overall, ...

Apple sets Sept 9 iPhone event (Update)

Apple has scheduled a September 9 event to unveil its long-anticipated large-screen iPhone, the online news site Re/code reported Tuesday.

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Market share

Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.

Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.

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