Nokia to launch Microsoft platform phones in 2011

Finnish handset maker Nokia Corp. plans to introduce its first mobile phones using the Microsoft Windows operating system this year, the company's chief executive said Tuesday.

Market research firm ups tablet forecast

With tablet computer sales soaring -- led by Apple's iPad -- a market research company boosted its forecast on Wednesday for shipments of the devices.

RIM knocks Motorola off list of top five handset makers

Canada's Research in Motion, maker of the Blackberry, knocked Motorola off the list of the world's top five mobile phone manufacturers in the first quarter of 2010, industry tracker IDC said Friday.

Too many returns this holiday? How loyal customers can hurt sales

Many people have strong habits when it comes to shopping, preferring favorite stores and favorite brands. But a new study in the Journal of Marketing Research suggests that these same shoppers may have hidden habits that ...

Measuring the world of social phenomena

Economists working with Professor Marko Sarstedt from Otto von Guericke University Magdeburg are demanding that the same scientific standards be applied to economics and the behavioral sciences in general as are used in the ...

How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

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