Why businesses should offer free trials to existing customers

Everybody loves freebies, whether it's a tasty treat handed out at the supermarket or a month of Netflix. These campaigns are a great way to bring attention to a new product or service, and marketers use them to target new ...

Ohio State University soil professor gets World Food Prize

A soil scientist whose research led to improved food production and a better understanding of how atmospheric carbon can be held in the soil to help combat climate change was named this year's recipient of the World Food ...

Rethinking fire with data analytics and systems design

From record-setting fires in the western United States to the devastating and still-blazing bushfires in Australia, it is increasingly apparent that society must forge a new relationship with fire. Factors that include changing ...

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