New research in Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers.
Social Sciences
Mar 5, 2024
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As some major brands try to make their advertising more inclusive, research from a University of Oregon marketing expert finds that mere representation of a race other than white is not enough.
Social Sciences
Mar 4, 2024
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Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising ...
Social Sciences
Dec 5, 2022
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Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the 'woke' generation calling them out.
Social Sciences
Nov 24, 2021
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Walking past a corner bakery, you may find yourself drawn in by the fresh smell of sweets wafting from the front door. You're not alone: The knowledge that humans make decisions based on their nose has led major brands like ...
Evolution
Aug 26, 2021
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Amazon Prime Day, when the e-commerce giant offers a Black Friday-like sale in the middle of summer, will take place on July 15 and 16, the company says.
Business
Jun 25, 2019
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The UK's Modern Slavery Act 2015 and anti-slavery commitments by major firms are having little impact on working conditions in the supply chain, and could even push exploitation into even more unregulated markets, according ...
Social Sciences
Jun 12, 2019
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1
Almost half of Australia's packaging waste is not being recovered for recycling, according to the first comprehensive study to track the fate of used packaging materials.
Environment
Feb 28, 2019
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