Researchers found that counterfeit dominance decreases Anglo-American, but not Asian, consumers' quality perception and purchase intention of authentic brands, according to a team of researchers.
Economics & Business
Jul 5, 2021
0
3
Luxury brands are a prominent feature of modern society. Thorstein Veblen coined the term "conspicuous consumption" to describe how the upper classes showcased expensive goods without inherent practical benefits to demonstrate ...
Plants & Animals
Apr 21, 2021
1
105
The COVID-19 crisis has hit the luxury and fashion industry hard. According to a study conducted by the Boston Consulting Group, sales in these two sectors could drop by 25% to 30% compared to 2019.
Economics & Business
May 14, 2020
0
6
Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows—the former with their self-enhancement values, the latter with its ethos of self-transcendence.
Economics & Business
Jan 13, 2020
0
2
A federal grand jury in Detroit has indicted four Audi engineering managers from Germany in a widening diesel emissions cheating scandal.
Business
Jan 18, 2019
0
6
Picture this scenario. You are going backpacking around South America and stop in Brazil. You will be there for only a few days, but you want to meet someone local.
Social Sciences
Nov 22, 2018
0
5
Political allegiance plays a critical role in the decision to buy luxury goods. New empirical research by David Dubois, associate professor of marketing at INSEAD, Jeehye Christine Kim of Hong Kong UST Business School and ...
Social Sciences
Jul 23, 2018
0
6
BMW, which has been losing ground in the US luxury market to Mercedes, is hoping to turn the tide with a spate of new SUV offerings.
Business
Jan 15, 2018
0
17
New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.
Economics & Business
Sep 4, 2017
3
8
The luxury goods market for the ultra rich encompasses jewelry, cars, clothes, tableware, ornaments and much more. If luxury hotels, travel and other services are included alongside retail sales, this sector amounted to $1 ...
Social Sciences
Aug 9, 2016
0
4
