The average American invests US$120,000 throughout their lifetime in pursuit of love, spending significant money on romantic dinners, movie outings and thoughtful gifts, not to mention personal grooming and cosmetic products.
Social Sciences
Sep 7, 2023
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1
Researchers from Yale University and University of Southern California have published a new Journal of Marketing study that synthesizes and evaluates over 50 studies conducted over four decades to determine when mental simulation ...
Economics & Business
Aug 15, 2023
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1
In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.
Economics & Business
Aug 8, 2023
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1
What drives a person's preference towards traditional luxury brands? Flinders University researchers have found it's all about inflating the image of the purchaser, who desires such expensive luxury brands such as Rolex and ...
Social Sciences
Aug 8, 2023
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16
New research from the University of British Columbia's Okanagan campus has determined that enjoying a tasting at a winery goes well beyond the sip.
Social Sciences
Jul 19, 2023
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8
As China prepares to celebrate new year on January 22, luxury brands are gearing up for the year of the rabbit with an array of luxury rabbit-themed goods: a £29,000 gold and diamond-encrusted rabbit watch by Dior, perhaps, ...
Economics & Business
Jan 11, 2023
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1
While arts and cultural organizations across the U.S. have increasingly prioritized diversifying their customer base, many struggle to know if their efforts are moving the needle.
Economics & Business
Jul 26, 2022
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8
People may forgo displaying luxury brands and other signals of status when they want to convince others that they will collaborate well with a team, as people who signal their wealth and social status could be perceived as ...
Social Sciences
Apr 21, 2022
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24
Luxury brands represent an important part of the global economy, albeit one that is generally accessible only to a small proportion of the world population. Research into the world of digital retailing in this realm has always ...
Economics & Business
Apr 14, 2022
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2
At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those "uncertain times," customers were promised, they could rely on their favorite brands for help.
Economics & Business
Dec 1, 2021
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