Marketers invest countless resources to design the perfect visual logo for their brand, believing that consumers apply a logo's meaning to its accompanying brand.
Google is celebrating Sigmund Freud's 160th birthday with a special doodle.
Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.
University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical ...
Looking for a needle in the digital haystack? Save time and clicks by Googling the right way.
New research at the University of Oregon finds that an organization's logo on a food product can trigger quick perceptions by consumers about an item's healthiness and influence their decision-making.
Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet.
"You can observe a lot just by watching." - Yogi Berra
Yahoo has refreshed its logo for the first time since shortly after the Internet company's founding 18 years ago.
Yahoo's push to re-invent itself will include a new logo to be introduced next month.