Five things we learned about Dutch parents during the pandemic

The Netherlands has entered into its strictest lockdown to date, with a new round of school and daycare closures. This will undoubtedly have an impact on parents around the country, who must once again juggle home schooling ...

Childhood memories affect brand loyalty and consumption behavior

Memories from childhood can be the most engaging when it comes to marketing. Feelings of nostalgia or of having a shared recognition for times gone by can be strong. Work published in the International Journal of Business ...

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