The impact of creative strategy on advertising elasticity

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...

Doomsday Clock now 100 seconds from midnight

While the Doomsday Clock is perilously close to midnight, it is not as close as UK Prime Minister Boris Johnson recently suggested in his COP26 opening remarks.

Archaeologists in Iraq find ancient wine press, carvings

Archaeologists in Iraq revealed Sunday their discovery of a large-scale wine factory from the rule of the Assyrian kings 2,700 years ago, along with stunning monumental rock-carved royal reliefs.

Drought and climate change shift tree disease in Sierra Nevada

Even pathogens have their limits. When it gets too hot or too dry, some pathogens—like many living things—search for cooler, wetter and more hospitable climes. Ecologists have questioned if a warming, drying climate is ...

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A monarch is the person who heads a monarchy. This is a form of government in which a state or polity is ruled or controlled by an individual who typically inherits the throne by birth and occasionally rules for life or until abdication. Monarchs may be autocrats (absolute monarchy) or ceremonial heads of state who exercise little or no power or only reserve power, with actual authority vested in a parliament or other body (constitutional monarchy).

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