The common wisdom about marketing cocreated innovations is wrong

Researchers from the University of Hong Kong, University of Tennessee, University of British Columbia, and Arizona State University published a new paper in the Journal of Marketing that seeks the optimal strategy for communicating ...

Sharks popping up all around Florida for summer beach season

There are sharks off Florida's coast. That's not news, but with Memorial Day weekend's traditional summer season kickoff, there are now thousands more people venturing to Florida's beaches, so that means more shark sightings.

Quantum information gets a boost from thin-film breakthrough

Efforts to create reliable light-based quantum computing, quantum key distribution for cybersecurity, and other technologies got a boost from a new study demonstrating an innovative method for creating thin films to control ...

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