Consumers underestimate future annual spending by over $5,000

Consumers in the UK, US and Canada underestimate their future expenses by an average of £75 per week, the equivalent of £3,900 (approximately $5,100) a year, new research from the University of St Andrews shows.

Consumer surveys drive stock prices, research shows

New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.

How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

Measuring customer value? Don't overlook product returns

When trying to identify "good" customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory ...

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