Related topics: consumers · market · products · advertising · perception

Double standard? The use of performance-enhancing products

When professional athletes are found to be using performance-enhancing drugs, many people consider this an unfair advantage and say they are cheating. But when another person uses the same drug to overcome a disease or behavioral ...

Buying a BMW: How do social expectations influence your purchases?

People who drive BMWs and wear expensive suits must surely occupy roles of power and authority. According to a new study in the Journal of Consumer Research, when we can separate societal expectations of power from how power ...

Snobby staff can boost luxury retail sales

When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia's Sauder School of Business.

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