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P90X? Why consumers choose high-effort products

Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of control ...

Empathy or justice: What makes consumers donate more to charity?

Have you ever received a request for help and wondered how deserving the recipients are of your donation? This way of thinking may seem inconsistent with your moral values, especially if you consider yourself an otherwise ...

Home sweet messy home: How do consumers cope with disorder at home?

From hanging up our coats to organizing our bookshelves and kitchen cupboards, some people keep their homes tidy and others seem to live in complete chaos. According to a new study in the Journal of Consumer Research, understanding ...

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