Related topics: google · advertising · advertising revenue

Amazon readying an attack on Google's ad business

US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said, citing sources familiar with the matter.

Privacy fears cause more to cover online tracks

Amid growing fears about online surveillance and data theft, Americans are increasingly taking steps to remove or mask their digital footprints on the Internet, a study showed Thursday.

Orange 'forces Google' to pay for mobile traffic

The head of French telecoms operator Orange said on Wednesday it had been able to impose a deal on Google to compensate it for the vast amounts of traffic sent across its networks.

Report links Google, Yahoo to Internet piracy sites

Google Inc. and Yahoo Inc., two Internet companies that have long cultivated relationships in Hollywood, are nevertheless placing ads on sites that feature pirated movies, TV shows and music, a new report says.

Google threatens to drop links to French media

Google has threatened to exclude French media sites from its search results if France implements a proposed law forcing search engines to pay for content, according to a letter obtained by AFP.

Google becomes online advertising king: study

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

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Internet marketing

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

This text uses material from Wikipedia, licensed under CC BY-SA