Related topics: google · advertising · advertising revenue

Google hopes readers will 'flip' over new format

(AP) -- Google Inc. is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, a shift that eventually could feed more advertising sales to revenue-starved publishers.

Suit filed in US over Twitter feed in test case

A former blogger for a US mobile phone news site is being sued by his erstwhile employer over ownership of his Twitter feed in a social media test case for the Internet age.

Google 'open to mediation' in France revenue row

Google said on Tuesday it was open to the idea of appointing a mediator to help end its bitter row with French news media sites that want to make the US Internet giant pay to display links to their content.

Review: 5 ways to control your privacy on Google

Like it or not, your relationship with Google is becoming a lot more intimate. The company recently expanded its ability to combine data from its various services to create a highly detailed profile on you.

French media want Google to pay for content

Leading French newspaper publishers called on the government on Tuesday to adopt a law to force Internet search engines such as Google to pay for content.

page 1 from 18

Internet marketing

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

This text uses material from Wikipedia, licensed under CC BY-SA