Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

Benign envy and influencer marketing

In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...

How Europe's forests regenerate—without any human interference

Yannek Käber, a doctoral student in the Professorship of Forest Ecology at ETH Zurich, and his colleagues from ETH and WSL together with the European Forest Research Initiative (EuFoRIa), have taken a look at regeneration ...

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