Gel or whitening? Consumer choice and product organization

Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new study in the Journal of Consumer Research.

Calculating quantum vacuum forces in nanostructures

(Phys.org)—One of the surprising predictions of quantum mechanics is that uncharged conductors can attract each other over small distances, even in empty space. While the resulting "Casimir force" has been accurately measured ...

Pasta-shaped radio waves beamed across Venice

A group of Italian and Swedish researchers appears to have solved the problem of radio congestion by cleverly twisting radio waves into the shape of fusilli pasta, allowing a potentially infinite number of channels to be ...

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