Link between good looks and financial risk

Advertisers have long known that a consumer who aspires to be like the happy person they see in an ad will subconsciously be inspired to buy the product. In which case, if the desired outcome is to inspire men to take on ...

Love makes sex better for most women

Love and commitment can make sex physically more satisfying for many women, according to a Penn State Abington sociologist.

Study shows real partners are no match for ideal mate

Our ideal image of the perfect partner differs greatly from our real-life partner, according to new research from the University of Sheffield and the University of Montpellier in France. The research found that our actual ...

Why money cannot 'buy' housework

If a man is handy with the vacuum cleaner, isn't averse to rustling up a lush family meal most nights after he's put on the washing machine having popped into the supermarket on his way home then it's more than likely his ...

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Heterosexuality

Heterosexuality is romantic or sexual attraction or behavior between members of the opposite sex or gender. As a sexual orientation, heterosexuality refers to "an enduring pattern of or disposition to experience sexual, affectional, physical or romantic attractions to persons of the opposite sex"; it also refers to "an individual’s sense of personal and social identity based on those attractions, behaviors expressing them, and membership in a community of others who share them". The term is usually applied to human beings, but it is also observed in all mammals.

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