What do saving money and losing weight have in common?

Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for similar options when pursuing long-term goals, according to a new study in the Journal of Consumer Research.

Old fruit peel are the new healthy snacks

Japanese food researchers Noriham Abdullah, Marina Zulkifli, Mohd Hilmi Hassan, Wan Nur Zahidah Wan Zainon and Nur Ilmiah Alimin have developed a new healthy snack out of fruit peels to fulfil a growing need for fast, on-the-go ...

Candy bar or healthy snack? Free choice not as free as we think

If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control ...