To get customers to buy more in the future, help them buy a gift

Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the ...

Towards a worldwide inventory of all plants

Declining biodiversity due to man-made habitat destruction and climate change means that information about plant diversity and its distribution across the planet is now crucial for biodiversity conservation. With the Global ...

How to identify, understand and teach gifted children

The beginning of the 2019 school year will be a time of planning and crystal-gazing. Teachers will plan their instructional agenda in a general way. Students will think about another year at school. Parents will reflect on ...

How to have yourself a plastic-free Christmas

Research shows that waste can double during the Christmas period, and most of it is plastic from gift wrapping and packaging. The British, for example, go through more than 40 million rolls of (mostly plastic) sticky tape ...

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Gift

A gift or a present is the transfer of something without the expectation of receiving something in return. Although gift-giving might involve an expectation of reciprocity, a gift is meant to be free. In many human societies, the act of mutually exchanging money, goods, etc. may contribute to social cohesion. Economists have elaborated the economics of gift-giving into the notion of a gift economy. By extension the term gift can refer to anything that makes the other happier or less sad, especially as a favor, including forgiveness and kindness.

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