Pay-per-gaze? Google patent proposes ad system

(Phys.org) —Advertising models could in the future expand from clicks to pupil dilations. Google's patent for a Gaze Tracking System became public last week. Originally filed in May 2011, the patent presents an idea for ...

How eye tracking gives players a new experience in video games

Tracking people's eye movements is a concept that for a long time has captured people's imagination. More often than not, the technology has been depicted as part of rather dystopian futures: in the movie Minority Report, ...

Myth of Mona Lisa's magical gaze debunked

In science, the "Mona Lisa Effect" refers to the impression that the eyes of the person portrayed in an image seem to follow the viewer as they move in front of the picture. Two researchers from the Cluster of Excellence ...

Humans can't resist those puppy-dog eyes

When humans and their four-legged, furry best friends look into one another's eyes, there is biological evidence that their bond strengthens, researchers report.

Australia researchers unveil 'attention-powered' car

Australian road safety researchers on Wednesday unveiled a pioneering "attention-powered car" which uses a headset to monitor brain activity and slow acceleration during periods of distraction.

Visual nudge improves accuracy of mammogram readings

In 2011 -- to the consternation of women everywhere -- a systematic review of randomized clinical trials showed that routine mammography was of little value to younger women at average or low risk of breast cancer.

Visualization provides decision-makers with the big picture

The human brain is not very well-equipped for analysing multidimensional data. In his doctoral dissertation, Mikko Berg, M.Sc. (Tech.) examined how graphical visualizations can help people to understand complex data. One ...

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Gaze

Gaze is a psychoanalytical term brought into popular usage by Jacques Lacan to describe the anxious state that comes with the awareness that one can be viewed. The psychological effect, Lacan argues, is that the subject loses some sense of autonomy upon realizing that he or she is a visible object. This concept is bound with his theory of the mirror stage, in which a child encountering a mirror realizes that he or she has an external appearance. Lacan suggests that this gaze effect can similarly be produced by any conceivable object such as a chair or a television screen. This is not to say that the object behaves optically as a mirror; instead it means that the awareness of any object can induce an awareness of also being an object.

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