When to release free and paid apps for maximal revenue

Researchers from Tulane University and University of Maryland published a new paper in the Journal of Marketing that examines the dynamic interplay between free and paid versions of an app over its lifetime and suggests a ...

Why businesses should offer free trials to existing customers

Everybody loves freebies, whether it's a tasty treat handed out at the supermarket or a month of Netflix. These campaigns are a great way to bring attention to a new product or service, and marketers use them to target new ...

Facebook CEO didn't have all the answers for Congress

Facebook CEO Mark Zuckerberg often came across as one of the smartest people in the room as he jousted with U.S. lawmakers demanding to know how and why his company peers into the lives of its 2.2 billion users. But while ...

An Open Science plan: Wikidata for Research

Wikidata is to databases what Wikipedia is to encyclopedias - the free version that anyone can edit. Both aim to share "the sum of all human knowledge" across the world in a multitude of languages, and while Wikidata is younger ...

Spotify gets investment as it faces competition from Apple

Music streaming company Spotify said Wednesday it has gotten a new investment from a Nordic telecoms company as it looks to compete globally, particularly with a rival service that Apple is due to launch this month.

Anti-snooping message software gets Android release

Startup Wickr on Monday released snoop-thwarting messaging software tailored for Android-powered smartphone or tablets, following last year's release of the program for Apple devices.

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