TVs and second screens a bad combination for advertisers

If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

Study links pay to performance of college football coaches

A new study by researchers at the University of Colorado Denver Business School, found that colleges and universities typically get what they pay for when it comes to hiring top tier football coaches.

Die-hard college sports fans defy expectations

When March Madness kicks off this week, you might expect the bleachers to be filled with alumni and students from the competing colleges. In fact, only about a third of die-hard college sports fans are alumni of their teams' ...

Super Bowl athletes are scientists at work

Seattle Seahawks cornerback Richard Sherman gets called a lot of things. He calls himself the greatest cornerback in the NFL (and Seattle fans tend to agree). Sportswriters and some other players call him a loudmouth and ...

Football physics and the science of Deflategate

News reports say that 11 of the 12 game balls used by the New England Patriots in their AFC championship game against the Indianapolis Colts were deflated, showing about 2 pounds per square inch (psi) less pressure than the ...

Computer scientist sees new possibilities for ocular biometrics

While many of us rely on passwords to protect our identity, there's more sophisticated identity recognition technology called biometrics that we could use. Security measures that use biometrics rely on a person's unique characteristics ...

Better diagnostic imaging for traumatic brain injuries

Image-calibration technology designed and developed by scientists at the National Institute of Standards and Technology (NIST) in collaboration with the National Cancer Institute and the Radiological Society of North America ...

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