Neuroscientists have, for the first time, shown that gut bacteria "speak" to the brain to control food choices in animals. In a study publishing April 25 in the Open Access journal PLOS Biology, researchers identified two ...
The next time you feel your willpower slipping as you pass that mouth-watering dessert case, tighten your muscles. A new study in the Journal of Consumer Research says firming muscles can shore up self-control.
(PhysOrg.com) -- Pat Brown hates animals. On your plate, that is. And he's going to do something about it.
Are we overloaded and paralyzed by too many choices, or is it good to have so many options? A new study in the Journal of Consumer Research says the jury is still out on so-called "choice overload."
What do fast-food restaurants have in common? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? Why do men's testosterone levels rise when they drive expensive ...
(PhysOrg.com) -- A new study finds that diners are at least 13 percent more likely to order a dish if they know it is among a restaurant’s most popular.
New research from Cranfield University has analysed how 'green' some of our everyday food choices are, and their long term sustainability for UK diets.
Feel like Mom is pushing dessert? According to a new study in the Journal of Consumer Research, consumers choose foods that are less healthy when they are purchasing for others.
Clear your kitchen benches - a design proposal for a wi fi/bluetooth tablet that does away with recipe books, shopping lists, guesswork, kitchen scales, anxiety about balanced meals and, possibly the telephone, has won the ...
More restaurants and vending machines offer healthy choices these days, so why do Americans' waistlines continue to expand? A new study in the Journal of Consumer Research shows that some efforts to control eating may backfire.