Related topics: facebook · barack obama · twitter · tweets

Better social media techniques increase fan interest, engagement

Due to the ever-increasing number of people using social media sites such as Facebook and Twitter, businesses and organizations, such as professional sports teams, are expanding their marketing and communication efforts to ...

Buying fake accounts won't get you anywhere on Twitter

Two of Scotland's leading politicians illustrate an interesting phenomenon on Twitter. In the wake of the Scottish National Party's surge in popularity following the independence referendum, Nicola Sturgeon and Alex Salmond ...

Tweet much to gain popularity is an inefficient strategy

The imbalanced structure of Twitter, where some users have many followers and the large majority barely has several dozen followers, means that messages from the more influential have much more impact. Less popular users ...

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