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How asymmetrical alliances impact firm performance and risk

Researchers from University of Georgia, University of South Carolina, and University of Arkansas published a new paper in the Journal of Marketing that analyzes how asymmetries in pre-alliance network ties between a firm ...

How franchisors can use contract ambiguity to their advantage

Researchers from City University of Hong Kong, Texas A&M, and University of North Texas published a new paper in the Journal of Marketing that examines the effects of contract ambiguity on interorganizational governance.

HRM practices a predictor for business resilience after layoffs

As retrenchments continue to cloud the foreseeable future of businesses worldwide, new research from the University of South Australia, the University of Melbourne and RMIT indicates that some businesses will fare better ...

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