World-class athletes aren't the only ones with Olympic hopes. Facebook Inc. participated in a different kind of trial in London: whether it can extend its online popularity to the television airwaves and compete with Twitter ...
Business
Aug 16, 2012
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Your best chance to see a female athlete endorsing a product will be during the next few weeks. The Olympics' commercial breaks may be littered with female swimmers, runners and gymnasts, but don't expect to see them much ...
Economics & Business
Jul 30, 2012
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Forty years into the Title IX era, female athletes have risen to prominence and populate the sports landscape. Female viewership, however, has not witnessed the same rise. What sports are women watching (or not), and why? ...
Social Sciences
Jul 6, 2012
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An examination of past Olympic Games television coverage shows notable differences in the way sports commentators talk about athletes, depending upon the athletes' races, gender and nationalities.
Social Sciences
Jun 18, 2012
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A college quarterback coming into the locker room with a dislocated shoulder wouldn't care whether the athletic trainer taking care of him is male or female -- or would he? A study from North Carolina State University examining ...
Social Sciences
Jul 13, 2010
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(PhysOrg.com) -- A Purdue University professor encourages parents, teachers and coaches to engage young girls in athletics because it's not likely they are going to find inspiration on the nightly news.
Social Sciences
Jun 4, 2010
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Pirkko Markula says when it comes to the Olympics, media coverage rarely gives women equal treatment.
Social Sciences
Jan 20, 2010
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(PhysOrg.com) -- Male and female reporters differ in the way they cover sports, especially in regard to the athleticism of female athletes, according to a recent study.
Social Sciences
Jun 23, 2009
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