Player's performance in video games can steer attitudes about brands
A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
Economics & Business
Sep 29, 2015
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Korean researchers studied how narcissism relates to a person's selfie-posting behavior on Social Networking Sites such as Facebook and interest in the comments they receive back. The authors describe the link between degree ...
Social Sciences
Apr 6, 2016
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(Phys.org)—Consumer confidence improved slightly in August due to consumers' more favorable evaluations of their present financial situations, according to University of Michigan economist Richard Curtin, director of the ...
Economics & Business
Sep 3, 2012
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If a salesperson shares a birthday or a birthplace with you, you're more likely to make a purchase and feel good about it, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 20, 2009
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