Photo + fragrance of chocolate cake = more chocolate cakes sold

Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal ...

Terahertz technology fights fashion fraud

The UK fashion industry is famous all over the world and worth around £37 billion to the economy. However, it is estimated that counterfeit clothing and footwear costs designer brands and retailers around £3.5 billion each ...

Knockoffs can spark innovation, boost economy, law professor argues

(Phys.org)—Conventional wisdom holds that strong copyright and patent laws are necessary to encourage creativity. Without such protections, the thinking goes, competitors are free to steal ideas, create knockoffs and drain ...

NIST improves tool for hardening software against cyber attack

(PhysOrg.com) -- Computer scientists at the National Institute of Standards and Technology (NIST) have dramatically enlarged a database designed to improve applications that help programmers find weaknesses in software. This ...

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