When March Madness kicks off this week, you might expect the bleachers to be filled with alumni and students from the competing colleges. In fact, only about a third of die-hard college sports fans are alumni of their teams' ...
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline.
Social media is giving television stars and creators a more direct relationship with fans and, as actor Joseph Morgan of the CW's "The Originals" can attest, requires a thick skin.
San Jose Sharks fans now can feel the bone-crunching action in the rink - from the comfort of their couches.
Working in a comfortable air-conditioned room at high temperatures: Architects of Karlsruhe Institute of Technology (KIT) built the new climate chamber LOBSTER to study what this may be like. The study focused on comfort ...
As World Cup fever grips the globe, psychologists are asking if football fans feel more affinity with their team if they are winning.
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Watch what you tweet, sports fans.
World Cup organizers said Wednesday that an estimated 320 tons of solid waste which the June 12 to July 13 event is expected to generate will be sent for recycling.
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks.