How eye tracking gives players a new experience in video games

Tracking people's eye movements is a concept that for a long time has captured people's imagination. More often than not, the technology has been depicted as part of rather dystopian futures: in the movie Minority Report, ...

Humans can't resist those puppy-dog eyes

When humans and their four-legged, furry best friends look into one another's eyes, there is biological evidence that their bond strengthens, researchers report.

Pay-per-gaze? Google patent proposes ad system

(Phys.org) —Advertising models could in the future expand from clicks to pupil dilations. Google's patent for a Gaze Tracking System became public last week. Originally filed in May 2011, the patent presents an idea for ...

Tobii's eye tracker REX will showcase at CES (w/ video)

(Phys.org)—Tobii Technology is introducing the REX, a USB-connected peripheral that works with Tobii's software Gaze. The Stockholm-based company will show its REX device for Windows 8 at the CES show in Las Vegas, from ...

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