Finding the sweet spot in advertising personalization

Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...

Time to rethink predicting pandemic infection rates?

During the first months of the COVID-19 pandemic, Joseph Lee McCauley, a physics professor at the University of Houston, was watching the daily data for six countries and wondered if infections were really growing exponentially. ...

Beavers gnawing away at the Arctic permafrost

Alaska's beavers are profiting from climate change, and spreading rapidly. In just a few years' time, they have not only expanded into many tundra regions where they'd never been seen before; they're also building more and ...

Genome variation gives insight into coronavirus spread

As SARS-CoV-2 has spread around the world, its transmission rate has varied alongside variations in its genome, according to researchers at the University of California, Davis. Surveillance of the virus genome may help public ...

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