Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for similar options when pursuing long-term goals, according to a new study in the Journal of Consumer Research.
Researchers from the Universidad Carlos III de Madrid are applying stereoscopic 3-D to record exercises on offside position for the FIFA to use as teaching material in professional training courses for assistant referees.
Intensive daily training for a limited period is better for children with reading and writing difficulties than the traditional remedial tuition offered by schools, reveals new research from the University of Gothenburg.
An academic from Canterbury Christ Church University has disproved the theory 'you need water to swim' on a prime time television show.
By tweaking a single gene, scientists have mimicked in sedentary mice the heart-strengthening effects of two weeks of endurance training, according to a report from Dana-Farber Cancer Institute and Beth Israel Deaconess Medical ...