Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon evaluates the effect of chocolate packaging design on sensory liking and willingness ...

Images are not always worth a thousand words

A powerful image can evoke a strong emotional response. But can it also influence and change an individual's political opinion? Not on its own, according to communication scientist Tom Powell, who will be obtaining his PhD ...

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