Related topics: wii · xbox 360 · video game · playstation 3

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The video-game industry's annual Electronic Entertainment Expo, which occupied the Los Angeles Convention Center this past week, was an overwhelming, exhausting experience—so many games, so little time. But most of the ...

Microsoft works to save face after Xbox backlash

When it comes to hyping next-generation hardware, the video game industry doesn't typically opt for simplicity. However, during a presentation at the GameStop Expo in Las Vegas to promote the upcoming Xbox One console last ...

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Electronic Entertainment Expo

The Electronic Entertainment Expo, commonly known as E3, is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware.

E3 was invitation-only in 2007 and 2008, reducing the number of attendees from 60,000 at E3 2006. A separate conference called the Entertainment for All Expo was created to accommodate the public demand for a major, annual video game event; however, it was not been able to replicate E3's success.

E3 was previously held in the third week of May of each year at the Los Angeles Convention Center (LACC) in Los Angeles. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California. In 2009, the convention started June 1 & ended June 4 in Los Angeles. The ESA stated that the event reached a record attendance of 70,000 people in 2005. In 2009 the attendance reached 41,000, an increase of 820% on the previous years E3's (E3 2008) attendance.

E3 is widely regarded as the world's largest regular convention for video games. Video game companies generally spend more on their presentations for E3 than any other convention (including fancy decorations and pyrotechnics). Major video game critics often have a "best of E3" award session (similar to end-of-year award sessions), but only E3 consistently features such awards (for example, there is rarely a "Best of TGS" award session).

E3 2010 will remain at the LACC and is scheduled to be from June 15th - 17th.

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