Study examines the impact of fake online reviews on sales

Can you really trust that online product review before you make a purchase decision? New research has found that the practice of faking online product reviews may be more pervasive than you think.

Study of luxury brand digital retailing during COVID-19

Luxury brands represent an important part of the global economy, albeit one that is generally accessible only to a small proportion of the world population. Research into the world of digital retailing in this realm has always ...

Finding the sweet spot in advertising personalization

Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...

Ignoring CDC guidelines leads to fear, anger among employees

Companies worldwide are facing unprecedented challenges due to the COVID-19 pandemic, from modifying operations to keeping employees safe and informed. But not all businesses have followed the recommended safety protocols ...

Study unveils both pretty and ugly faces win at social selling

The COVID-19 pandemic has boosted e-commerce around the globe, including the consumer to consumer (C2C) markets on platforms such as social media. Interestingly, scholars from Lingnan University (LU) in Hong Kong have found ...

China's zero-waste activists fight overconsumption

Parcels piled high at sorting centres and drivers speeding down bike lanes to deliver takeout lunches are ubiquitous sights in urban China, where e-commerce and delivery apps have taken over everyday life.

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