Finding the sweet spot in advertising personalization

Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...

Direct-marketing farms have double the regional impact

Sacramento-area farmers and ranchers who sell their products directly to consumers generate twice as much regional economic impact per dollar of output as do area food producers who don't engage in direct marketing, reports ...