Adobe Social gets predictive tool for hyper-targeting

(Phys.org) —Marketing and advertising executives are hearing a lot about the word "predictive," even outdistancing "SEO" as a key goal. That is partly due to software vendors having plenty to say about what their predictive ...

Intel's mysterious TV device sparks industry chatter

Buzz is building over Intel's secretive TV set-top box due out later this year, which the chipmaker claims will provide live and other content via the Internet, is easy to use, and boasts face-recognition technology so it ...

Amazon says music catalog open to Apple users

Amazon said Thursday its 22-million song music catalog was now "optimized" for users of Apple devices, making it easier for iPhone owners to circumvent the iTunes store.

Google becomes online advertising king: study

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

Samsung starts US sales of Galaxy Note 10.1

Samsung Electronics Co. is taking another shot at the dominance of Apple's iPad with a tablet equipped with a digital pen and a faster processor at the same price tag.

EU approves Microsoft's Skype takeover

European anti-trust officials approved on Friday US technology giant Microsoft's $8.5-billion takeover of Internet voice and video leader Skype.

Removal of restrictions can decrease music piracy

Contrary to the traditional views of the music industry, removal of digital rights management (DRM) restrictions can actually decrease piracy, according to new research from Rice University and Duke University.

Advertisers scan faces to tailor pitches

Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.

Digital video recorders do not change shopping behavior

Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised products despite its ad-skipping ...

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