Computers may be able to group consumers into marketing segments in real time just by observing how they respond to online videos and other social media data, according to a team of researchers.
Excited, surprised or annoyed when those holiday catalogs or promotional offers start coming in the mail or via email?
NOAA's National Weather Service has discovered that 64 percent of lightning deaths since 2006 occurred while people were participating in leisure activities, with fishing topping the list at 26 deaths. John Jensenius, a lightning ...
(Phys.org) —Many states are using the technology to scan driver's licenses to prevent identity fraud. It led to the arrest of a suspected arsonist in New York. And while facial recognition technology could not identify ...
In a competitive context, consumers are willing to pay significantly more to win when other bidders are unknown, according to a new study in the Journal of Consumer Research.
(Phys.org)—Directed advertising is common in online shopping and in social media but is not currently an option in the out-of-home digital environment due to the technical challenges involved.
The gross domestic product of the United States -- that oft-cited measure of economic health -- has been ticking upward for the last two years.