Asking customers to support a cause when they pay for stuff can heighten their anxiety. Contrary to the common belief that shoppers feel good about making donations at checkout, we have found that there is a downside to such ...
Social Sciences
Oct 12, 2022
0
2
We trust Siri to give us directions, are happy to use a self-checkout at the supermarket, and the introduction of driverless cars is eagerly awaited by many, yet it seems bank customers are not ready to accept investment ...
Social Sciences
Oct 11, 2022
0
11
Food delivery services should give customers a voice, respond quickly to complaints and proactively apologize when things go wrong, according to a new study which explores what companies can do to rebuild trust after failures.
Social Sciences
Sep 26, 2022
0
33
Researchers from St. Edward's University, University of Mississippi, and University of Texas at Austin published a new Journal of Marketing study that examines the relationship between female leadership and customer orientation ...
Social Sciences
Sep 9, 2022
0
8
Californians sweltering in the West's lengthening heat wave were asked to reduce air conditioning and cut other electricity use again during critical hours Friday and again Saturday to prevent stress on the state's electrical ...
Environment
Sep 3, 2022
3
17
Researchers from Vrije Universiteit Amsterdam, Dartmouth College, Babson College, and LUISS University published a new paper in the Journal of Marketing that shows how to de-escalate customer anger on social media sites by ...
Economics & Business
Aug 31, 2022
0
9
During the first year of the pandemic, and amid protests for racial justice following the murder of George Floyd, tech companies such as Google, Yelp and DoorDash started "Black-owned" labeling campaigns to encourage customer ...
Social Sciences
Aug 30, 2022
0
5
Ensuring long-term and productive customer relationships is very important for the continuity of business. Interestingly, customer relationships are always forged between people, even in the context of doing business. Especially ...
Economics & Business
Aug 25, 2022
0
3
Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
0
9
Consumer behavior needs to change fundamentally to ensure the successful transition to a circular economy, according to a new report.
Economics & Business
Jul 28, 2022
0
10
