11 ways to improve airlines for customers

The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University ...

How the pandemic has changed the Swedish fashion industry

The COVID-19 pandemic has had clear consequences for the Swedish fashion industry. Digitalization has accelerated, while efforts to attract customers to physical stores have stagnated. A development that will continue, according ...

Relying on customer surveys alone may mask poor service

Customer satisfaction surveys are ubiquitous. They blip into our daily lives after dental appointments, haircuts and calls with IT. For businesses, these short questionnaires are intended to provide feedback and make improvements.

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