Starbucks: Mobile order-and-pay now available nationally

Starbucks says its mobile app that lets people order and pay in advance will be available nationally starting Tuesday. That means lattes, breakfast sandwiches and other items you want could theoretically be waiting for you ...

Customer commitment has many faces, differs globally

Companies that want to increase customers' loyalty and get their repeat business would do well to understand the nuanced ways in which and reasons why a customer is committed to that company, according to a recent study by ...

Customers prefer special treatment to discounts

Giving customers the VIP treatment is more effective than discounts when it comes to establishing customer loyalty, says a Massey University consumer behaviour specialist.

One-size-fits-all approach doesn't work for different markets

When evaluating the performance of a brand in a certain territory, it might be more appropriate to evaluate it against its local competitors as opposed to its performance in other territories, according to research from a ...

Future magazine focuses on interacting and experiencing

The Internet has a major impact on the consumers' media habits. The market situation for magazines is changing in line with the continuing increase of online media content. Success will require a completely new business approach. ...

Loyalty is trump: New study on price reduction

A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in a large-scale study. An extra five percent discount is, on average, ...

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