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Word choice matters in weather communications

When a storm like Hurricane Zeta is heading for vulnerable shorelines, meteorologists and local officials need people to act fast. And the words they use when addressing the public can mean the difference between people getting ...

How will Starlink's packet routing work?

SpaceX's Starlink satellite cluster has been receiving much headline space recently as it continues adding satellites at a breathtaking pace. Much of this news coverage has focused on how it's impacting amateur skygazers ...

Harnessing online tactics to save a species

Targeted advertising and news coverage are powerful, and controversial, tools for influencing human perceptions and behavior. This influence can be perceived as exploitative—notoriously Cambridge Analytica's alleged influence ...

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