Among the major tools of supermarket promotions are coupons, but understanding which types of coupons accomplish the retailer's objectives can be tricky. A field study described in an article appearing in the June 2016 issue ...
Every once in a while, we are forced to sort that stack of papers on the kitchen counter. Interspersed between the expired coupons and dozens of takeout menus are important documents like your car insurance or electric bill. ...
Google is bringing its digital wallet to the iPhone in its latest attempt to upstage Apple on its own popular device.
LivingSocial, like its larger rival Groupon, is working to move beyond daily deals.
Groupon's stock soared Thursday after the beleaguered online deals company named co-founder Eric Lefkofsky permanent CEO and posted stronger-than-expected revenue for the second quarter.
The deals tempt Karen Gunter just seconds after she opens her Facebook page: 25 percent off at the local department store, 20 percent off at Old Navy, a free drink at Caribou Coffee.
Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a product they have previously ignored, according to a new study in the Journal of Consumer ...
Google has agreed to buy the marketing firm Incentive Targeting in a move that gives the tech giant more tools to work with retailers on discounts and other promotions, the two firms said Wednesday.
You've just entered the mall to do some holiday shopping, and your phone buzzes with alerts for coupons at nearby stores.
Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new study in the Journal of Consumer Research.