Among the major tools of supermarket promotions are coupons, but understanding which types of coupons accomplish the retailer's objectives can be tricky. A field study described in an article appearing in the June 2016 issue ...
Economics & Business
Jun 01, 2016
0
6
Every once in a while, we are forced to sort that stack of papers on the kitchen counter. Interspersed between the expired coupons and dozens of takeout menus are important documents like your car insurance or electric bill. ...
Cell & Microbiology
Aug 03, 2014
0
0
Google is bringing its digital wallet to the iPhone in its latest attempt to upstage Apple on its own popular device.
Software
Sep 19, 2013
0
0
LivingSocial, like its larger rival Groupon, is working to move beyond daily deals.
Business
Sep 17, 2013
0
0
Groupon's stock soared Thursday after the beleaguered online deals company named co-founder Eric Lefkofsky permanent CEO and posted stronger-than-expected revenue for the second quarter.
Business
Aug 08, 2013
0
0
The deals tempt Karen Gunter just seconds after she opens her Facebook page: 25 percent off at the local department store, 20 percent off at Old Navy, a free drink at Caribou Coffee.
Internet
Dec 21, 2012
0
0
Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a product they have previously ignored, according to a new study in the Journal of Consumer ...
Social Sciences
Dec 11, 2012
0
0
Google has agreed to buy the marketing firm Incentive Targeting in a move that gives the tech giant more tools to work with retailers on discounts and other promotions, the two firms said Wednesday.
Internet
Nov 28, 2012
0
0
You've just entered the mall to do some holiday shopping, and your phone buzzes with alerts for coupons at nearby stores.
Business
Nov 19, 2012
0
0
Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
1
0
In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great.
In government, a coupon is a paper certificate used to administer a benefit or permission.
This text uses material from Wikipedia, licensed under CC BY-SA
