Study examines women's strategic concealment of LGBTQ+ affinity

At a time when LGBTQ+ rights are increasingly the subject of public discussion, it is important to consider the effect on those who share an affinity with that community. Rensselaer researchers Billur Aksoy and Ian Chadd ...

Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

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