Is risk-taking behavior contagious?
Why do we sometimes decide to take risks and other times choose to play it safe? In a new study, Caltech researchers explored the neural mechanisms of one possible explanation: a contagion effect.
Why do we sometimes decide to take risks and other times choose to play it safe? In a new study, Caltech researchers explored the neural mechanisms of one possible explanation: a contagion effect.
Social Sciences
Apr 14, 2016
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Can world-saving claims like "not tested on animals" and "phosphate free," help sell bottles of shampoo and bars of soap? A new study from Concordia University's John Molson School of Business proves such statements can make ...
Social Sciences
Sep 17, 2013
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