Clarifying the economic value of adjusting power consumption

Since the output of renewable energy such as photovoltaic generation tends to fluctuate, the power system can be viewed as a large-scale complex system with uncertainty. To stabilize the balance of supply and demand of electricity, ...

Customers who binge-consume are more valuable

A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...

Frequent flower buyers seek product variety

Florists and other retailers who sell flowers and plants can now add another tool to their marketing kit. A recent study of "consumption values" may help them understand what influences consumers' choices in regard to floral ...

Gender, geography influence floral purchases

Scientific studies of "consumption value" explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behavior and influence purchasing. Studying the value of consumption is ...